To understand the need for rakeback software, it is important to understand what's happening at the tables and how a player earns rakeback. Many cardrooms offer rakeback payments directly into a players account, and this approach makes tracking easy for an affiliate's players. However, a good rakeback service will also provide the option of referring their friends, and will pay a player a percentage of their friend's rakeback earnings as well, allowing member's to earn more, and helping the affiliate to grow their rakeback player base. So, if player A signs up and earns 35% rakeback and player A refers player B and player C to the same rakeback service, player A is not only earning their own rakeback but also a percentage of player B's and player C's rakeback earnings.
In order to track rake, rakeback , and referral rakeback so players can cashout, a rakeback service must provide good tracking software. Good rakeback software provides an affiliate with the tools to recruit, signup, cashout earnings, and take care of all the necessary tracking to insure that players get paid what they've earned, answers to questions are handled in a timely manner, and good communication is established with the players.
Choosing a good rakeback service is difficult because all rakeback services work differently — some affiliates don't pay for referrals, some pay for referrals only 1 level deep, and some pay referrals from 1-3 levels deep (and possibly more) . Therefore, you must choose wisely before signing up with an affiliate because once you have installed the poker software on your PC and used the affiliate's codes to create a new account, you are stuck with the affiliate (unless you go through the gruesome task of deleting your cardroom account and creating another). Cardrooms don't like to move players around once they've signed up. It's not impossible to switch once you've signed up, just very, very difficult and in most cases won't happen unless you are well established with the cardroom. It is more likely that you will have to switch card rooms and signup with a new affiliate. The Rakeback Manager Software Suite provides the tools necessary to provide all rakeback tracking, as well as referral rakeback tracking down to 3 levels deep (although most affiliates are more comfortable paying only one level).
Rakeback software must also provide a means for members to login to track their earnings, as well as cashout the rakeback earnings they are due. The Rakeback Manager Software Suite provides the necessary tracking for members to cashout their earnings.
Other nice features of rakeback software include integrated customer support features such as a helpdesk to track issues. If affiliates aren't using a helpdesk for problem reporting, you can bet that support issues are falling through the cracks, resulting in a long turnaround time for problems to be solved or problems and issues lost. The Rakeback Manager Software Suite includes an integrated Helpdesk.
A good FAQ tool for searching answers to common questions is a useful feature to cut down on the number of questions that have to be answered over and over again. The Rakeback Manager Software Suite includes a good FAQ search tool and an administrative FAQ tool for building your FAQ database.
Also, good rakeback software should provide the ability for players to create their own landing pages so they can generate the html code for pasting links into web sites, email and forums. Any tool that can help a member easily recruit other members is worth its weight in gold (assuming the affiliate is paying rakeback percentages for referrals).
The Rakeback Manager Software Suite provides all these tools and much, much more.